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ViacomCBS 2020 Initiation

ViacomCBS 2020 Initiation

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We are initiating coverage of ViacomCBS with a Buy rating and a 12-month price target of $25.00 per share. In our view, ViacomCBS has potential to 1) gain share in the streaming video on demand space through both subscription and advertising revenue, 2) monetize its deep library through increased content licensing and 3) capture a majority of ad dollars in a mature pay TV industry.